Bailey Surrett
Head of Creative, Lowe’s Media Network
A Little About Me
I’m a brand builder and strategic creative storyteller with 18+ years of experience in marketing across both agency and client-side environments. I am currently building a best-in-class creative agency to support Lowe’s Home Improvements retail media network: Lowe’s Media Network.
Excited to showcase some of my favorite projects, currently featuring Lowe’s 2026 and 2025 NFL campaign work.
2023 Clio Winner: NBC Sunday Night Football + Lowe's - We've Got You.
2016 Cannes Short Film Corner: Gotta Go
Featured Work
Led the evolution of Lowe’s NFL campaign, moving from simply using players to building a genuine connection between the brand and the league. The campaign centers around getting your project done by Saturday so you can Earn Your Sunday. This connection elevated the use of high profile players but more importantly drove higher brand recognition and intent to buy.
More Work I’m Proud of
In 2026, I drove the creative launch of Lowe’s partnering with A’ja Wilson and Jalen Brunson expanding our reach to the basketball audience. Two vendors bought into this program through our Lowe’s Media Network and have already signed on for the 2027 campaign.
In partnership with Google, developed a holiday video utilizing new AI capabilities. This video allowed us to tell the story of our helpful and support red vest associates while also testing and learning new AI tools.
Launched Lowe’s Rewards making Lowe’s the only HI retailer who has a loyalty program for both Homeowner and Pro customers. In the last 4 years, we’ve grown to over 60+MM members who shop 3x more and spend 3x more with us than non-members.
Wanna chat?
Send me a note!